SW Group Automotive · Digital dealership experience & lead management platform
SW Group Automotive

SW Group Automotive

Digital Dealership Experience & Lead Management Platform. Three brand websites, every enquiry captured, scored and assigned inside one automotive CRM.

Landing pageEnquiryMySQLCRM lead SalespersonFollow-upTest driveSale
Our dealerships

Three brands, one lead pipeline

Each website has its own identity, content and conversion journeys. Every form on every page writes to the same CRM, tagged with dealership, vehicle and campaign attribution.

GWM / HAVAL

GWM Lenasia

Lenasia, Gauteng · 12 leads captured

Bakkies and body-on-frame 4x4s, plus the full Haval SUV range. Built for Gauteng families who still go looking for gravel on the weekend.

Featured: GWM Tank 300 from R699 900

OMODA & JAECOO

OMODA JAECOO Boksburg

Boksburg, Gauteng · 13 leads captured

Design-led SUVs and plug-in hybrids with the technology package to match. A showroom experience aimed squarely at younger premium buyers.

Featured: OMODA C5 from R449 900

Suzuki

Suzuki Lenasia

Lenasia, Gauteng · 17 leads captured

Practical, affordable and honest. From the S-Presso to the Jimny 5-Door, with service, parts and finance under one roof.

Featured: Suzuki S-Presso from R219 900

42Leads in CRM
31Vehicles managed
12Test drives
3Email campaigns
One platform

What SW Group gives a dealership

High-converting websites

Brand-correct landing pages with vehicle ranges, promotions, finance and service journeys - built mobile first.

Lead capture that never leaks

Every enquiry, test drive, finance and service request is validated, stored in MySQL and emailed to the branch.

Campaign attribution

UTM, GCLID and FBCLID parameters plus referrer are attached to each lead so you know which ad actually sold the car.

Automotive CRM

Pipeline, statuses, lead scoring, notes, timelines and follow-up reminders built around how dealerships actually sell.

Email marketing

Consent-managed campaigns to segmented audiences with unsubscribe handling and delivery statistics.

Reporting

Leads by dealership, vehicle, source and campaign, salesperson performance and conversion funnel - exportable to CSV.